Are you listening to Soca or Caribbean music in your car or on the train to work? Do you have a full playlist of Caribbean artist on your iPod or MP3 Player? Are those artist, Guyanese?
It has been a very common trend over the last few years for Caribbean artists to embrace “RUM CULTURE”. It is a culture where the very existence of oneself revolves around liquor, rum being the poison of choice in the Caribbean. Every social activity be it at home, the club, on the streets, in a relationship, rum shapes the actions of all involved.
Last year, there were numerous discussions with several up and coming Guyanese artists in a Facebook Group I admin, Skeldon Conversation. Most, if not all, of these artists wanted to promote their work through the group. Skeldon Conversation Admins’ stance is to stand ground and not promote a culture which takes away from the very fabric of our community. When asked, “Why would you make a video and sing about Liquor.” The response was unanimous, “It is the topic that sells.” Albeit, most of these videos promote RUM CULTURE in a very positive way. How can this contribute to the well being of our next generation?
Enter Stealth Productions, under the vision of Neil Anthony Bacchus. Stealth Productions is a multi fauceted media productions company which seek to create positiveness in our Guyanese community and beyond, through the lens of a camera. Neil works with Guyanese artists who promotes a positive environment for the next generation. In the sea of producers who are chasing the all elusive dollar, Neil rises head and shoulders above. Very few producers even bother to think about the impact of their creations on the impressionable minds of our young siblings. It is with no doubt that his newest creation “I Love Liquor” has a hard hitting message that will resonate, with flipping words on its head and taking a hard look at the ideals of Rum Culture.
The Music Video 'I Love Liquor' from Julius De Intelligent and Vijay Arjun looks at people on a night out. One group embraces the Rum Culture from his childhood with his aja and aji (grandparents) the other takes to heart the message of “Don’t Drink and Drive”. The result is a compelling look at how the right choices can shape your life. This compilation has been Nominated Best Soca Chutney Music Video Category by the International Soca Awards (ISA). The 10th Annual ISA is being held in Hollywood California.
This video was created, directed, shot and edited by Neil Anthony Bacchus of Stealth Productions.
Writers: Vijay Arjun, Rodney Julius and Jason Seenath
Producer: Jason Lee (BRI Records)
Mastered By: Paul Shields (VP Records)
© Stealth Productions MMXI
As a Guyanese and Caribbean community I strongly urge you to step behind these talented artists and celebrate their creativity by VOTING. Go to the Official ISA website and click on the VOTE button, complete all 29 categories listed, as you please, BUT on Category #19, choose “Vijay Arjun & Julius De Intelligent- I Love Liquor (Directed, Shot & Edited by Neil Anthony Bacchus of Stealth Productions).”
Share this post with your friends, relatives, and colleagues. Talk about this stance at your next gathering. Look out for your fellow revelers. Let’s change this RUM CULTURE to a positive environment for our next generation.
All materials, images, and content used with the permission of Stealth Productions.